If Android smartphones and now tablets (as of 2013) outsell iOS devices so convincingly worldwide, why do iOS devices command such a substantial share of mobile browsing in Western markets such the US? This blog post examines why this happens today and whether this will continue to be the case in the future, and what it all means for your mobile strategy.
Update (April 1, 2014): Now includes forecasts for smartphone sales 2014-2018 and average selling price of smartphones.
Updated March 21, 2014: now includes clarification on positive impact for non-EU citizens visiting EU countries.
The UK telecoms regulator, Ofcom, has released a European Broadband Scorecard comparing the UK’s performance in broadband and mobile broadband with European countries. The regulator has been tasked with proving that progress is being made towards the UK Government’s ambitious goal that the UK ‘should have the best superfast broadband network in Europe by 2015’.
New research from On Device Research suggests that WhatsApp is now more popular for social messaging for smartphone users than Facebook Messenger, WeChat, BBM, Line etc. The initial reaction is: so what? Clearly this is of interest to: a) a provider of social messaging; b) a user of social messaging; or c) a network operator that sees these applications as a threat to SMS revenues, but what about marketers? Should social messaging be seen as: