Welcome back to the 100 million club. It’s one year since mobiThinking last published the table of world’s largest mobile markets. Then there were 10… now there are 14 countries with over 100 million mobile subscriptions. The new members of the 100 million club are Vietnam, Bangladesh, The Philippines and Mexico; several countries such as Iran and Egypt are knocking at the door. See the original post, below, for a comparison.
UPDATE: New data from Informa forecasts that LTE subscriptions, commonly marketed as fourth generation or 4G, will reach 188.6 million at the end of 2013. This will grow annually at 44 percent to reach 1.3 billion by the end of 2018.
The US will lead the march towards 4G with 89.8 million LTE subscriptions at the end of 2013, rising to 242.1 million at the end of 2018, with an annual growth rate of 22 percent.
Berg Insight forecasts that sales of smart glasses, smart watches and wearable fitness trackers will reach 64.0 million units in 2017. That’s an increase of 50.6 percent per annum from 2012, when there were just 8.3 million units shipped worldwide. mobiThinking asked Berg Insight CEO Johan Fagerberg some questions about the latest research and his opinions on the market, but before we get to the Q&A, first let’s explain what the fuss is about wearable technology and why companies need to track this market.
mobiForge recently published an excellent technical guide to help Web developers make it easier for mobile users to find their site when they are searching on Google, Bing, Yahoo etc. This is search engine optimization (SEO) and it is just as important for mobile search as for desktop search… and there are considerable differences between the two. It doesn’t matter if you have a PC and mobile site, or a responsive-design site, mobile SEO matters.
The more marketers know about their mobile visitors, the more they can target appropriate content and offers – including third-party ads – and deliver them in the most efficient manner. Knowing whether a visitor is coming via a mobile network (and which carrier) or WiFi, what country they are in and the device type (and its capabilities) are essential tools in a marketer’s armory.
Worldwide mobile ad revenues will reach US$16.65 billion in 2013, according to estimates by eMarketer. That’s almost double last year’s total of $8.80 billion. Mobile’s share of digital media spend is growing rapidly – this year it is expected to account for 14.2 percent of digital revenues, up from 8.5 percent in 2012.
Mobext, the international mobile agency, has just launched The Mobile Index, an educational online glossary of portable tech.
There is a brief commentary for each term – opinionated at times (but there’s no harm in a bit of color). There are also videos, images and links to other nifty stuff.
Mobext says the glossary works well on any device, with any screen sizes, so give it a go. If any definition is missing or needs amending, let them know.
Here are some sample definitions:
China Labor Watch (CLW), a US-based charity, has released a highly critical report, with video footage (see below), into conditions in Pegatron Group’s factories that produce Apple products, including the upcoming cheap iPhone.