mobiForge recently published an excellent technical guide to help Web developers make it easier for mobile users to find their site when they are searching on Google, Bing, Yahoo etc. This is search engine optimization (SEO) and it is just as important for mobile search as for desktop search… and there are considerable differences between the two. It doesn’t matter if you have a PC and mobile site, or a responsive-design site, mobile SEO matters.
The more marketers know about their mobile visitors, the more they can target appropriate content and offers – including third-party ads – and deliver them in the most efficient manner. Knowing whether a visitor is coming via a mobile network (and which carrier) or WiFi, what country they are in and the device type (and its capabilities) are essential tools in a marketer’s armory.
Worldwide mobile ad revenues will reach US$16.65 billion in 2013, according to estimates by eMarketer. That’s almost double last year’s total of $8.80 billion. Mobile’s share of digital media spend is growing rapidly – this year it is expected to account for 14.2 percent of digital revenues, up from 8.5 percent in 2012.
Mobext, the international mobile agency, has just launched The Mobile Index, an educational online glossary of portable tech.
There is a brief commentary for each term – opinionated at times (but there’s no harm in a bit of color). There are also videos, images and links to other nifty stuff.
Mobext says the glossary works well on any device, with any screen sizes, so give it a go. If any definition is missing or needs amending, let them know.
Here are some sample definitions:
China Labor Watch (CLW), a US-based charity, has released a highly critical report, with video footage (see below), into conditions in Pegatron Group’s factories that produce Apple products, including the upcoming cheap iPhone.
Scrutiny of the mobile winners at Cannes 2013, both the Mobile Lions and across the other Lions categories, reveals some encouraging trends. The first is the number of winners that use mobile Web in cutting edge ways, where in previous years we might have seen native apps used; the second is the number of winners that are related to good causes. Baring in mind that Cannes Lions is a celebration of all things advertising, where entries are dominated by multinational advertising/marketing/interactive agencies and the awards are judged, mostly, by big agency people, this is surely a good sign.
Smart TXTBKS is a project in the Philippines to put school text books onto old SIM cards, using SMS messaging, and it works on any phone, however lowly and however ancient. It is momentous that Cannes Lions, a celebration of the world of advertising, should honor such a worthy, long-term and inclusive mobile initiative.
Here is the video case study for Smart TXTBKS, that accompanied the submission from the Philippines-based mobile operator Smart Communications and DDB agency DM9 JaymeSyfu: