Smart TXTBKS is a project in the Philippines to put school text books onto old SIM cards, using SMS messaging, and it works on any phone, however lowly and however ancient. It is momentous that Cannes Lions, a celebration of the world of advertising, should honor such a worthy, long-term and inclusive mobile initiative.

Here is the video case study for Smart TXTBKS, that accompanied the submission from the Philippines-based mobile operator Smart Communications and DDB agency DM9 JaymeSyfu:

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“To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users” – Google Webmaster Central Blog.

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Gartner predicts that 245.2 million people will make a mobile payment in 2013 (an increase of 22.1 percent from 2012), making global mobile payments worth US$235.4 billion (up 44 percent from last year). But only 2 percent of transactions will be powered by near-field communications (NFC) – i.e. tap-and-go contactless payments – despite all the media hype about this technology.

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A recent survey by Google of 1,500 smartphone shoppers (i.e. smartphone users who used their devices for shopping purposes) in the US, found the majority preferred to use mobile Web above mobile apps when researching products and prices in-store.

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Badly- and inconsiderately-built native apps are increasingly attracting criticism for draining battery life, sapping too much of the user’s data allowance and clogging operators’ networks. Enthusiastic amateur developers with little or no mobile experience are often blamed, but ignorance is only part of the story.

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Last month, the Federal Trade Commission (FTC) updated its digital advertising guidelines to underline the fact that the same rules apply to mobile advertising, sites and apps as online (and offline). No big surprise, since the FTC has already taken action against several mobile publishers for deceptive advertising. What is really interesting is that the FTC places an obligation on Webmasters of PC sites and PC advertisers to ensure that any disclosures relating to sign-ups, purchases etc. must be explicit, obvious and readable, even if the viewing device is mobile and has a small screen.

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mobiThinking was recently asked: What kind of information do advertisers (brands and agencies) want from mobile? It’s a common question. There’s not much in the way of research on the matter, so the following is opinion. We’d like to hear from you on the matter.

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Fast Continuous Shutter Speed Camera Free

 

Continuous Camera provides fast shutter speed for multiple pictures.

***Click, Click, Click*** up to 20 sequential pictures in a row!

Never miss that action shot!

Fast Continuous Shutter Speed Camera allowing you to auto capture a series of wonderful fast shutter speed special picture effects. Fast shutter speed cam mode which is considered as prevailing inspired tool in cam lets you freeze the action in a photo and it controls the image exposure.

The automatic mode is picture-perfect to capture moving actions, that is, sports, kids playing, moving animals and the like. This automatic mode correspondingly exposes your pictures without a glitch.

===Camera Highlights===

* Image Preview
* Inventive cam controls
* Adaptable Shutter Speed
* Fast & Continuous
* Easy to take a Snap
* Capture Moving Objects
* Freeze Image
* Auto mode
* Smooth Picture Exposure
* User Friendly

Picture perfect for sports, kids, animals and all action shots!

Frame by Frame shooting! Capture moving targets!

Take a fast shot! Clear and Perfect Frame!

Pick the best photo snap and share the image on Facebook!

Fast Continuous Shutter Speed Camera FREE

Fast Continuous Shutter Speed Camera FREE

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To Do List FREE for iPhone

On March 5, 2013, in iPhone Apps, Smartphone Apps, by Debi

To Do List FREE for iPhone

 

Advanced task organizer for multi-taskers!
Easy to use, but full of details

Santa approved…and who is busier than Santa?

Fully customizable with notes and subcategories.

**Add sub tasks, images and detailed notes to each and every task.

Must have APP to stay organized in today’s world!
Links with drop box for multi-location uses from your phone to your desktop to your laptop!

Task list unites a simple interface with advanced features.

Add an unlimited number of folders and tasks to keep your life and business organized.

Watch recurring tasks reschedule themselves as you complete the task.

Visit the app store and download the best organizational app available and it’s FREE!

To Do Task List FREE for iPhone

To Do Task List FREE for iPhone

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In the US one third of digital consumption is via a mobile. According to comScore’s Mobile future in focus report on the US market, 37 percent of digital media minutes is via a mobile device, 63 percent is desktop.

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