As one who has been plugged into the net since 1993 I am always keeping my finger on the pulse of what is going on the technology world, but in particular for the last few years I’ve been staying very close to the mobile industry. As CMO of a mobile app development company, Action App – I see evolution and changes taking place daily that can affect the way that business is done in this fast paced sector.

If you are an app developer for iOS apps then you have probably received the email from iTunes regarding new image requirements namely that they be “Retina resolution” or above. Now, on the surface to the layman this may seem innocuous but upon further investigation we find that there may be a bigger reason behind the new Apple iTunes image requirements.

From iTunes:

“When you create or update your apps in iTunes Connect, you must upload screenshots that are high-resolution. We require your screenshots as high-resolution images so that your app is optimized for the Retina display.

The requirements for high-resolution images are 960 x 640, 960 x 600, 640 x 960, or 640 x 920 pixels. Images must be at least 72 dpi, in the RGB color space, and the file must be .jpeg, .jpg, .tif, .tiff, or .png. You can update your screenshot files at any time in iTunes Connect.”

I also discovered that you cannot make any other changes to existing apps without upgrading images as well. So, the bad news is that you have to upgrade your images if you intend to do any updates of your existing apps and all future apps must conform. The good news is that it will force all of us on the developer side to offer the highest quality images possible and lets us know the the iPhone 5 is getting closer and closer…

The iPhone 4 was the first of the popular smartphone line to include a retina screen, so it makes sense that if Apple is coming out with the iPhone 5 in  the summer-fall of 2012 the 3GS will probably be phased out soon thereafter. This follows a pattern with Apple as they evolve, hardware that doesn’t support the new technology is phased out to make way for the next “must have device”.

So, what are some of the “alleged features” being introduced in the new iPhone 5 release?

According to iPhone5Latest :

The iPhone 5 will be at least 4G and possibly 4G-LTE – For the less techno, LTE stands for long term evolution and at 12mbps download rate versus 5-6mbps download rate it is considerably faster than regular 4G.

iPhone 5 leaked

The obvious difference you see from the image above from is how much BIGGER the iPhone 5 is supposed to be, probably at least 3.7 to 4.3 inch screen! I know for me, that is a biggie. That’s been a complaint of mine about the iPhone from day one.

It is also rumored that the new iPhone 5 will have a better front camera and possible as high as a 10 MP rear facing camera. Pretty cool stuff for those of us that use our iPhones as cameras. I did several months of citizen journalism using my iPhone, uploading images and videos live from the scene – They are phenomenal tools!

More details as we get them –



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Update From Action App CMO

On February 7, 2012, in Mobile Industry News, by admin

Hello and thanks for following the Action App blog

I try to write interesting and informative posts for you in addition to alerting you when we have updates coming etc. We have all been incredibly busy after a very positive quarter and we have numerous new apps awaiting approval in iTunes currently as well as updates to our current apps with many new features.

We have begun integration of the two mobile app developers we bought; part of the new apps mentioned above are representative of one of the buy outs. When full integration is completed we will have an inventory of over 500 mobile apps in iTunes alone and we will be well on our way to ONE of our goals, 1000 mobile apps in the iTunes Store… We will also continue on with deploying our most successful mobile apps across Android and will also begin building applications for Windows Mobile which is projected to overtake even iOS by 2015.

As Action App’s Chief Marketing Officer, I have also been as always, managing every aspect of revenue for each application on a daily basis and we are seeing constant and steady improvement every month.  This is an area that is often neglected by many mobile app developers and publishers but it is crucial to the success of any mobile developer. See the article I wrote recently on the subject of optimizing mobile ad networks… Here’s a hint for other mobile app developers and publishers from months of ad testing, give Millennial Media a shot with video enabled ads – it can get you much higher eCPMs and fill rates than AdMob or iAds at this point…

“We have a great deal of experience in this exciting sector of the mobile industry that is growing and changing on a moment by moment basis…”

We always use the analogy of “eating an elephant”, when we talk about our goals and the business model we have set in place. Like an elephant, it is a huge plan we have envisioned, but we have to eat “our elephant” one bite at a time as well, beginning with what creates revenue first and foremost.

Whether you are an app user or an investor you will be pleased to see all of the new updates and additions we have coming in the coming days and weeks as we begin rolling out new mobile applications for iOS and Android as well updating our current inventory. We will also begin identifying most popular countries outside the U.S. for localization services to translate our top mobile apps into the top performing countries.

We are working on several exciting projects that will keep all of us incredibly busy for the rest of the year for sure, so bear with us as we grow and keep watching for new apps and ideas from Action App.

Now Let’s go, Hurry up and build an empire!




Safe Harbor Statement

This press release may contain forward-looking statements covered within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply and demand conditions, and other expectations, intentions and plans contained in this press release that are not historical fact and involve risks and uncertainties. Our expectations regarding future revenues depend upon our ability to develop and supply products and services that we may not produce today and that meet defined specifications. When used in this press release, the words “plan,” “expect,” “believe,” and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in pervasive markets

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Gregg Hall

Social Media President and CMO

Gregg is a 17 year veteran of online marketing with an additional dozen years sales management and training experience.

A very prolific author online with thousands of published articles, he is also an expert in SEO and LSI content and copywriting. Gregg  is also a pioneer in video marketing online and just last year his independent citizen journalist coverage of the Gulf Oil Spill was picked up by major media outlets such as CNN, BBC, NBC, CBS, ABC and FOX. His knowledge and talent in this exciting new frontier will bring the power of video advertising and rich media to all of our smartphone applications as well as investor relations and promotion s.

From being involved in the introduction of the WebTV in 1994-1995 to helping design and create mobile applications and SMS/Mobile marketing campaigns in 2011, Gregg keeps his finger on the pulse of the latest technology trends and mobile technology is the future. Any company that does not embrace mobile marketing, including mobile video advertising, will not survive the next 3-5 years as mobile use for searches and purchases exceed even that of PCs and tablets.

As Social Media President and Chief Marketing Officer, Gregg will use his diverse skills and abilities to create the most keyword rich and user friendly content for the company sites and applications, drive traffic and increase conversions and ROI. In addition, he will also manage and maintain advertising and marketing campaigns for all mobile applications and assist in the development of new products and applications to increase the profitability of the company.

Gregg will also continue to perform SEO for company websites as well as add keyword rich content to keep our websites moving up in search rankings. As a side note; Gregg performed some needed optimization on our corporate website, Action App, which has already resulted in almost triple the traffic in less than a week. He has also optimized our site to be recognized and displayed optimally on mobile devices.

Gregg’s diverse experience, talents and skills along with an entrepreneurial mindset and out of the box problem solving strategies will be valuable asset for the corporation going forward into the future as we endeavor to become one of the most prolific mobile app developers in the industry.

What Gregg is currently working on – 

Promotion Videos for all of company apps

Company Intro – Vision- Investor – Video –

Demo Videos of All Apps

Adding all of our apps to our site (blog) – This alone has resulted in huge traffic increases and better search engine rankings.

Writing industry specific articles and blog posts to increase traffic and rankings

Continuing to maintain and optimize our websites…

Maintaining Facebook, Twitter, YouTube …

Begin editing descriptions on bottom performing/new apps and move upwards

Awaiting integration of Flurry for new ad testing for December

Working with developers to integrate social media and new ad placement optimization

Monitoring Mobile Advertising and adding newly approved apps to ad networks

Studying and analyzing data to increase CTR and CPM as well as identify new marketing and advertising opportunities

Set up and management of Android Market



CNN iReporter: TheGreggHall

Video Coverage of Gulf Oil Spill: True Reporting on YouTube

Top Author Online: Gregg Hall at Ezine Articles

Facebook Me – TheGreggHall

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