Strong statement I know, but in the VERY near future this will not be opinion or theory, it will be fact. Those still hawking websites are like the dying companies still trying to sell long distance service to generations of people who have become aware that they no longer have to pay it. Both of these dying business models are akin to selling shoes to a man with no feet – of no use and no interest…
How many people go running around town with a PC or even their laptop with them everywhere they go? Even Appleheads don’t carry their iPads EVERYWHERE, but they won’t go to the bathroom without their iPhone! My point is that everyday our world and our lives are becoming more mobile optimized and smartphone users are driving rapid evolution in this relatively infantile industry. When you are driving around town looking for a place to eat or have a few beers, what do you do? You pull out your phone and pull up and app like “Around Me” and search for what you are looking for. No yellow pages, no 411, you open an app and find what you want and you call or go there, don’t you?
Okay, now that we got that out of the way…
It’s no secret that the Unites States is behind the curve as far as mobilization is concerned. Mobi thinking recently penned a post entitled “The Mobile City Project” - in this post the contributing authors share some of the world’s most mobile-centric cities based upon a set base of criteria such as 3G subscriber penetration, mobile data service subscriptions, high speed broadband and more. Where maximum user penetration of multi media capable devices is concerned, Tokyo, Japan leads the rest of the world with an amazing 99% of the city’s citizens being equipped with mobile devices that allow them to engage in multi media activities such as downloading music and watching videos as well as making mobile payments.
However, the market is changing quickly and in 2011 over 85% of all handsets sold were capable of mobile web browsing with smart phones showing the most growth in this segment of the mobile industry. Many mobile users ONLY access the web via a mobile device and either rarely or never go online on a desktop, laptop, or even a tablet. Even in the U.S. over 25% of mobile web users are mobile only and this figure is growing larger all the time. Look around the next time you are out at the mall or a movie theater where lots of kids are around, you’ll see all of them on their phones surfing the web, watching videos, getting on Facebook and playing with apps on their iPhone or Android phone. These kids are YOUR future if you own a business that markets to consumers or even business to business.
If you haven’t built a website yet, don’t fret, you can still escape going the way of the dinosaur, VHS, long distance, and the desktop by finally waking up and realizing that the world has gone mobile and it is only going to become more prevalent. In the near future you won’t even have to pull out a debit card to make a payment, you will simply scan a code with your phone to make a payment. Imagine how much it would lower your customer acquisition costs and increase customer retention by having your own mobile app that you can display at your point of sale to allow your customers to stay in touch and vice versa. Most customers surveyed want a close interaction with establishments they frequent, they want to hear from you and it will only benefit your business to offer such services.
Between now and 2015 the mobile industry will change in ways that even many of us who work in the industry everyday will not see coming. New programming languages such as HTML5 are changing the way that apps are being written with the ability to write code for mobile applications that are cross platform compatible like some of the new apps we are releasing soon written in Unity 3D and GameSalad.
It’s your choice, either get in the mobile game or go ahead and prepare to hang a for sale or out of business sign on your door. You have a couple of years to get your mobile act together and your competition has access to the same information you do. One of our new divisions, All Pro Apps, was created to help businesses create and maintain their own mobile app and mobile web presence as well as send SMS text messages to their customers. We are committed to the mobile industry and our aggressive and innovative team is constantly finding new ways to increase our footprint in this exciting sector.
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