Badly- and inconsiderately-built native apps are increasingly attracting criticism for draining battery life, sapping too much of the user’s data allowance and clogging operators’ networks. Enthusiastic amateur developers with little or no mobile experience are often blamed, but ignorance is only part of the story.
Last month, the Federal Trade Commission (FTC) updated its digital advertising guidelines to underline the fact that the same rules apply to mobile advertising, sites and apps as online (and offline). No big surprise, since the FTC has already taken action against several mobile publishers for deceptive advertising. What is really interesting is that the FTC places an obligation on Webmasters of PC sites and PC advertisers to ensure that any disclosures relating to sign-ups, purchases etc. must be explicit, obvious and readable, even if the viewing device is mobile and has a small screen.
mobiThinking was recently asked: What kind of information do advertisers (brands and agencies) want from mobile? It’s a common question. There’s not much in the way of research on the matter, so the following is opinion. We’d like to hear from you on the matter.
In the US one third of digital consumption is via a mobile. According to comScore’s Mobile future in focus report on the US market, 37 percent of digital media minutes is via a mobile device, 63 percent is desktop.
Qualcomm has followed up its surreal CES 2013 keynote with a video demonstrating – in an extreme way – how adding mobile Web URL to a billboard poster can engage people waiting at a bus stop.
Reaction Time and Drag Race Game
Updated Version 3.1 Now Available in the iTunes App Store
Sitting on the starting line
Engine roaring under the hood
Light is Red, then GREEN
Stomp the gas and go!
See who has the fastest reaction time when the light goes green!
Challenge your friends with your speediest response time. Race your friends and react with your greatest speed.
Lets see who wins in this speed racing – react yourself, stomp and utilize the greatest chance by using the drag race reaction time mobile app!!
Drag Race Reaction Time is a run-through for testing your reaction time.
Excellent reaction time app. Try it now
****Features****
User friendly interface to keep your reaction time racing speedier.
No Frustrating Sounds like few other games.
Performance Statistics to compare how well you are doing with your friends.
Timed in milliseconds for fastest response time.

Timed in milliseconds for fastest response time.




