This year’s CES Tradeshow is less than a week away, and it appears that the Mobile Industry will take Center Stage. Previews of the Conference indicate that not only will Microsoft’s phone-inspired Windows 8 be out there, but laptops will be thinner, tablets will be less expensive, cameras will be more similar to phones, but Apps will be all over the place…even in cars.
It appears that many of the trends on display this year will be driven by Mobile Technology. Phones, Tablets and mobile software are going to be in the forefront and getting most of the attention this year. There will be a lot of new mobile products, accessories and technology, but there will also be older products there, such as, desktop PCs, laptops and cameras trying to stay in the running by adapting in ways, they too can be compatible and competitive in the mobile technology market of today.
, the only real competition the $500+ iPad had was the $199 Kindle Fire by Amazon. The predictions that tablets will substancially decrease in price this year, stems from this lesson: Tablets need to be much less expensive than the iPad to stand a chance of being adopted by a large number of users. There will be many budget-priced tablets at the show this year, and many of them running on Google’s Android Operating Systems.
The product base that is the most threatened by mobile technology is the camera. In the past several years, camera makers have been quite innovative, in that, coming out with models that have features such as DSLR capabilities and even small cameras with megazoom and interchangeable lens compact cameras. The camera capabilities of today’s Smartphones take high quality photos and people have their phones with them 24/7. Mobile innovations have made it incredibly easy for users to share their pictures straight from their phones with a simple touch screen function, even via e-mail or put them on a photo-sharing service which is instant and wireless. For camera makers to keep up with phones that are more like cameras, they have to design and produce cameras that function more like phones.
The App World at this year’s show:
Apps are sure to make a huge showing this year. Both dual- and quad-core processors are becoming increasingly common by the hour, It is expected that a lot more gaming apps that feature console-quality graphics and sound on phones, tablets, and other mobile devices will be on display.
The number of augmented-reality apps will consume a lot of attention at CES, promising new “Kinect-like” features such as gesture recognition.
From the business side, apps that provide their own IT support will most likely be a big hitter among companies that let their employees use their smartphones for work.
Phones and tablets won’t be the only things running apps this year: Ford has already demonstrated more apps for its new line of “connected cars, during last year’s conference, which the auto maker says will contribute to a much more enjoyable driving experience.
And for those who want to engage and work with apps on something bigger than a 10-inch display, there will be TV manufacturers such as Samsung, who will make another big impression by promoting app-centric “smart TVs.”
The mobile technology business is the wave of the future. The facts and stats show that 95% of people who own a mobile device, have that device on their person 24/7 and the number of mobile applications that allow us to simplify so many aspects in life and allow us our gaming in the mobile realm are growing in number and advancing in quality at alarming rates.
Be sure to check out the reviews for this year’s CES tradeshow next weekend to see how the predictions faired.
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In the fast changing world of Mobile Technology companies must constantly adapt and evolve with not only prolific innovations but also from an increasingly sophisticated and demanding consumer base. Apparently Apple and Android understand this concept as their market share continues to increase while RIM, the pioneer of the smartphone industry with its trademark Blackberry continues to sink further into the abyss.
Apple further solidified its top spot in the mobile industry’s most profitable smartphone company recording record breaking earnings and profits for the quarter ending December 31 2011. The net income of $13.1 billion with revenue of over $46 billion easily blew past even the most rosy of outlooks and expectations doubling profits and reporting more sales of its popular consumer computing products than ever which also gives shareholders a little comfort in the direction of the company after the untimely death of founder Steve Jobs.
The majority of the record breaking profits came from sales revenue on the perpetually innovative iPhone with over 37 million iPhones sold in the quarter as well as record sales of over 15 million iPads in spite of companies like Amazon releasing lower priced . As an illustration to put this in perspective relative to RIM, the ENTIRE Blackberry consumer base which took them ten years to build is around 75 million! In addition, Apple’s increase in profit of $20 billion from the same quarter last year is more than the estimate that RIM released for their entire fiscal year sending a warning shot over the bow to investors in RIM as to just how far behind the company truly is in the ultra competitive smart phone marketplace.
None of this news his helping the stock price for Research In Motion which had already suffered substantial losses earlier in the week when Mike Lazaridis and Jim Balsillie stepped down from their positions of co-CEOs shaking investor confidence in the company’s plans for the future to compete in the smartphone market.
The astonishing profit report also went down as one of the lost profitable quarterly profit reports in United States corporate history with excited investors helping to send the price of Apple stock up around eight percent and putting the Cupertino based corporation on par with petroleum industry giant Exxon-Mobile as it now holds nearly $100 billion in cash and securities.
Gregg Hall, CMO of Florida based Action App, a developer of smartphone applications for iOS and Android, said, “The results from Apple don’t surprise me at all. The company focuses on making their products very user friendly and in my opinion it is the combination of ease of use along with a rapidly expanding mobile app market that continues to keep the company at the crest of the mobile technology wave.”
Some stock analysts are not so bullish on Apple, such as Roger Kay of Endpoint Technologies, “It may happen for several more quarters, but mathematically it has to end. There is a point where Apple is weighed down by the law of large numbers. They can’t become all of China.”
When looking at the chart below from Mobi-Thinking it is also apparent that according to industry experts, sleeping giant Microsoft is about to release its own Trojan Horse with Windows Mobile projected to overtake both RIM and iOS by 2015. Savvy app developers need to take this data into consideration in this fast moving technology sector to receive maximum ROI and capitalize on new and emerging markets.
|Worldwide smartphone operating system (OS) market share in 2009-2015, according to Gartner||Smartphone OS market share and compound annual growth rate 2011-2015, according to IDC|
|Total smartphones sold||172 million||297 million||468 million||631 million||450 million||N/A||19.6%|
|Source: Gartner (April 2011)||Source: IDC (March 2011)||via:mobiThinking|
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