In 2013, US consumers spent over 2 hours 19 minutes using mobile phones – that excludes making calls – matching PC consumption. In 2014 mobile usage will rise to 2 hours 51 minutes, while PC consumption contracts to 2 hours 12 minutes, according to forecasts by eMarketer (April 2014). So why are US advertisers expected to spend twice as much on PC advertising as mobile next year?
If Android smartphones and now tablets (as of 2013) outsell iOS devices so convincingly worldwide, why do iOS devices command such a substantial share of mobile browsing in Western markets such the US? This blog post examines why this happens today and whether this will continue to be the case in the future, and what it all means for your mobile strategy.
Update (April 1, 2014): Now includes forecasts for smartphone sales 2014-2018 and average selling price of smartphones.
Updated March 21, 2014: now includes clarification on positive impact for non-EU citizens visiting EU countries.
The UK telecoms regulator, Ofcom, has released a European Broadband Scorecard comparing the UK’s performance in broadband and mobile broadband with European countries. The regulator has been tasked with proving that progress is being made towards the UK Government’s ambitious goal that the UK ‘should have the best superfast broadband network in Europe by 2015’.